Digital Marketing

PR, SEO, Social Media, Content Marketing, Measurement

DIGITAL PR, SEO, Social Media, Content Marketing & Measurement  SERVICES

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MEASUREMENT

featured video

This video explains the benefits of PR for helping improving your Search Engine Results Page (SERP) rankings.

PR is one of the strongest SEO tools available because it helps get high Domain Authority (DA) links that can influence your goal to move towards top 10 results in search rankings.

FEATURED BLOG POSTS

Navigating Search and AI

Navigating Search and AI

Leveraging Strategic Digital PR for SEO Authority While Acknowledging AI Visibility Challenges Introduction: The Dual Landscape of Search and AI in Digital PRIn today's dynamic digital environment, Public Relations (PR) has evolved beyond traditional media outreach. The focus has increasingly...
Five Reasons Why Public Relations Matters in A Digital Content World

Five Reasons Why Public Relations Matters in A Digital Content World

In today's digital content marketing environment where a strong presence in Google search can influence how your business is perceived, businesses must work harder than ever to build awareness and credibility. The traditional methods of advertising and marketing are longer...
What Is PR Link Building?

What Is PR Link Building?

PR Link Building is the process of using public relations techniques such as press releases and media pitching to secure valuable editorial links that direct back to your website. This SEO backlink-building approach is a key component of a Digital...
DIGITAL PR AND THE VELOCITY EFFECT

DIGITAL PR AND THE VELOCITY EFFECT

When we talk about Digital PR today it's important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to the concept of velocity as it relates to digital PR....
SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS

SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS

An old saying goes like this: "If you don't know where you're going, every road will lead you there." There is an alternative version of this saying: "If you think you know where you're going, the road you're on just...
FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR

FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and...
DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM

DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining an influential presence on the digital web. The Content Distribution...