In Marketing, Success Follows Focus

Many marketing strategies are flawed from the start due to lack of focus and no specific action plan. This blog post helps you learn how to steer clear of the pitfalls of brand dilution and the shortcut to spin.

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Earned Media: Paid In Interest

What is Earned Media, and how much does it cost? In this blog post, we’ll cover the concept of Earned Media as it relates to a content marketing strategy, and how much a successful Earned Media campaign can cost (you may be surprised!)

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