Content Marketing in the Age of the Disloyal Customer

It’s no surprise that many traditional marketing efforts don’t work today. But what is surprising is how small the gap has become between what can be considered “traditional” versus “progressive” with regards to marketing efforts. In other words, at the pace of digital business today, traditional doesn’t refer to what we as marketers did five or 10 years ago.…

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To Set Your Heading, Get Your Position

Marketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you do a product. Such as, “Let’s position our new X-7 Gamechanger as the best widget on the market.” The problem with this line of thinking is that it’s based on a misperception that positioning is…

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Three Marketing Mistakes You’re Probably Making

Three marketing mistakes many people make have to do with the areas of Public Relations, Social Media, and Blog Posts. In this blog post, I’ll discuss these three problem areas in more detail. Public Relations In many companies, a public relations program consists of drafting a press release, sending it to a list of journalists,…

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