The King is Dead! Long Live Content Marketing!

For many years, conventional wisdom, and the mainstream media has told us that “Content is King.” In other word, producing great content is what a strong brand should do. But so what? That seems obvious, right? Doesn’t it make sense that good information, presented in a compelling way is going to help build a brand…

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Is Your Marketing Creating Sales for Your Competitors?

In a perfect world, awareness marketing drives customers to take a desired action. This action could be a top of the sales funnel activity, such as clicking on a link to learn more. Or, a deeper sales funnel action such as clicking on a link to buy from your email newsletter. But, as we know,…

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