Threlkeld Communications Blog

In a recent post, we covered six steps to creating a powerful brand vision. But before getting ahead of yourself in following these steps, we want to explain why a…

A brand vision is an articulated description of the aspirational image for the brand. The brand vision, sometimes called brand identity, should reflect what you want your brand to stand…

Many marketing strategies are flawed from the start due to lack of focus and no specific action plan. This blog post helps you learn how to steer clear of the pitfalls of brand dilution and the shortcut to spin.

What is Earned Media, and how much does it cost? In this blog post, we’ll cover the concept of Earned Media as it relates to a content marketing strategy, and how much a successful Earned Media campaign can cost (you may be surprised!)

Value Proposition. It’s a term we hear a lot in marketing and branding. But it is just marketing-speak? Or is there really value in a value proposition? In this post,…

Marketing isn’t a race to the finish. It’s a race without a finish. Think of marketing your product or service as a marathon that doesn’t really end. If that makes…

A man paints the left side of his car black and the right side white. He then proceeds to drive down main street. People on one side of the street…

“The supreme art of war is to subdue the enemy without fighting.†— Sun Tzu, The Art of War Marketing is a battle — for mindshare, marketshare, customers, etc. The…

This is an excerpt