A man paints the left side of his car black and the right side white. He then proceeds to drive down main street. People on one side of the street are asked what color the car is. "Black," they say. People on the other side of the …
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Marketing and The Art of War – The Battle for Brand Relevance
“The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War Marketing is a battle -- for mindshare, marketshare, customers, etc. The word "battle" conjures up images of bloody conflicts where wins come …
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Cross Three T’s To Thwart Murphy’s Law
We've all heard of Murphy's Law. It says that "Anything that can go wrong, will go wrong." Particularly when it comes to 3 key business components: Technology, Travel and TouchPoints. While it's more of an adage than it is a business principle, it's …
Positioning and Digital PR: Winning the Battle of the Mind
The principle of positioning and Digital PR work together to create an optimized content ecosystem. I call this the Content Distribution Ecosystem. This refers to the process of creating and sustaining influence through content campaigns on the …
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