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What Is PR Link Building?

PR Link Building is the process of using public relations techniques such as press releases and media pitching to secure ...
blue threads

Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR

I recently asked a friend who is a marketing manager in a mid-sized publicly traded tech company how things were ...
Media Mix

Are SEO Specialists Replacing PR Specialists?

There’s a lot of buzz these days about SEO — Search Engine Optimization — and for good reason. The SEO ...

What is Digital PR?

In this blog post, I’m going to talk about Digital PR, what a Digital PR consultant is, and cover a few ...

Public Relations and the Content Marketing Funnel

In this blog post, I will address two issues: what does a successful content marketing funnel look like, and what ...

What is a Positioning Release?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning ...

What is the Content Distribution Ecosystem?

The days of a public relations program's success being judged by the number of press releases sent via the newswire ...

Three Ways To Optimize Your Content Marketing Program

Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% ...

Organized Chaos and Your Content Marketing Program

The dictionary defines chaos as “complete disorder and confusion.” And, the word organized is defined as “arranged in a systematic ...

Content Marketing and the Birthday Paradox

You’re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the ...

The Art of the Joke: Forming an Effective Creative Strategy

A horse walks into a bar; the bartender says, “Hey, why the long face?” Granted ... this cornball joke, which ...

The Facebook Newsfeed Change – What Does It Mean?

If you haven't already heard, Facebook recently made a major change in the way information gets shared in one's personal ...

Look To Your S.W.O.T. Team To Help Avoid A Brand Crisis

Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,” we think “Elite," or “Best ...

Use Media Monitoring to Know Your Market Position

One of the basic rules of branding is built on the principle of positioning, and media monitoring can go a ...

Seven Steps to SEO Success

Ranking high in search can sometimes feel like a game of numbers, and to the search engines and bots, that ...

Digital Public Relations: What It Is, and Isn’t

In this blog post and companion video tutorial, I’m going to talk about Public Relations. Now, if that introduction makes ...

Studio Profile: Alex Moore of Lunchroom Studios

We recently had the chance to sit down with Austin, Texas-based studio owner Alex Moore. Alex owns and manages Lunchroom ...

Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events

Many companies use Facebook to market and promote products and services, but very few even scratch the surface in terms ...

Blogs, The Keyword Planner and Keyword Relevance

When writing content for the web, and I'll specifically focus on blog content in this post, there are two basic ...

To Get Your Brand In Shape, Focus on Your Core (Value Proposition)

A term often heard in marketing circles is “Core Value Proposition.” It’s not a very intuitive phrase, and its meaning ...

The King is Dead! Long Live Content Marketing!

For many years, conventional wisdom, and the mainstream media has told us that “Content is King.” In other word, producing ...

Is Your Marketing Creating Sales for Your Competitors?

In a perfect world, awareness marketing drives customers to take a desired action. This action could be a top of ...

Content Marketing in the Age of the Disloyal Customer

It's no surprise that many traditional marketing efforts don't work today. But what is surprising is how small the gap has become between ...

To Set Your Heading, Get Your Position

Marketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you ...

Three Marketing Mistakes You’re Probably Making

Three marketing mistakes many people make have to do with the areas of Public Relations, Social Media, and Blog Posts. ...

A Fresh Look at Strategic Thinking

Success in marketing relies on contrarian thinking. Put another way, the most successful marketing campaigns are ones that break from ...

Marketing Tools of the Tirade

A bold claim: Customer Service is the New Marketing. Now that I've gotten that big rock out of the way, ...

SEO and the New Era in Inbound Marketing

SEO, or Search Engine Optimization, is the top topic on marketers minds for the second year in a row according ...

Pirate Marketing

Marketing is much like pirating. Let me explain. Remember the line from "Pirates of the Caribbean" when Geoffrey Rush, as Captain ...

The First Law of Marketing

When companies talk about positioning, whether it's a product, service, or the company itself, it's often done from a faulty perspective. Many marketers ...

Putting A Brand Vision To Work

In a recent post, we covered six steps to creating a powerful brand vision. But before getting ahead of yourself in ...

Six Steps to a Powerful Brand Vision

A brand vision is an articulated description of the aspirational image for the brand. The brand vision, sometimes called brand ...

In Marketing, Success Follows Focus

A real-life scenario: Sales are stagnant. Members of your sales staff are passing the time surfing the web waiting for incoming ...

Endurance Marketing: A Race With No Finish

Marketing isn't a race to the finish. It's a race without a finish. Think of marketing your product or service ...

Cross Three T’s To Thwart Murphy’s Law

We’ve all heard of Murphy’s Law. It says that “Anything that can go wrong, will go wrong.” Particularly when it ...

Earned Media: Paid In Interest

An early ad for sale of an Auroch? "Content Marketing" is a buzzword you see a lot these days. It's a ...

Finding Value in the Value Proposition

Value Proposition. It's a term we hear a lot in marketing and branding. But it is just marketing-speak? Or is ...

Problem Solving and Six Thinking Hats

A man paints the left side of his car black and the right side white. He then proceeds to drive down main street. People ...

Marketing and The Art of War – The Battle for Brand Relevance

“The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War Marketing ...
Threlkeld Communications

DIGITAL PR AND THE VELOCITY EFFECT

When we talk about Digital PR today it's important to make the distinction between traditional public relations and digital public ...
Threlkeld Communications

SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS

An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There ...
Threlkeld Communications

FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure ...
Threlkeld Communications

DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I ...
Threlkeld Communications

WHY SEO IS IMPORTANT

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by ...
Threlkeld Communications

WHY GOOGLE IS APPLYING BERT TO SEARCH

With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear ...

HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS

The search query “improving Google rankings” is one of the most commonly searched topics on the web, and for good ...

Positioning and Digital PR: Winning the Battle of the Mind

The principle of positioning and Digital PR work together to create an optimized content ecosystem. I call this the Content ...