Content Marketing and Measurement, Digital PR
The search query "improving Google rankings" is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on the web — that’s billions of pages — never gets indexed or ranked by Google at all? …
[Read more...] about How to Improve Google Rankings in 5 Steps
With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear in Google search. Understanding what the BERT algorithm update changes, and doesn’t change, with regards to SEO will …
In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning to that of a necessary strategic step practiced by PR and social media …
I recently asked a friend who is a marketing manager in a mid-sized publicly traded tech company how things were going in the new year. "Things are insane," was her short reply. I wondered afterward if this short quip referred to a positive or …
[Read more...] about Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR
Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining an influential presence on the digital web. The Content …
[Read more...] about Digital PR and The Content Distribution Ecosystem
Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) …
[Read more...] about Five Key Metrics to Track When Measuring Digital PR
