Google has updated with the BERT machine language algorithm. What does this update mean for your SEO rankings?

This blog post explores the merits and misperceptions of SEO and why SEO is important in a marketing and PR program.

What is the Content Distribution Ecosystem and how does it work with a Digital PR program? This blog post goes into detail.

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program. What is the Difference in Digital PR Versus […]

SEO is not just for keywords. It can also be used to help define a relevant digital PR strategy. Read more in this blog post.

Is speed the ultimate tool when it comes to success in digital PR? Maybe not. This post explores this question in more detail.

SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!

What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.

What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant […]