What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?
What is a Positioning Release?
Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant […]
What is the Content Distribution Ecosystem?
The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over. Still, that hasn’t stopped marketers today from throwing lots of money and time at these old-school tactics – ones that have little or no ROI […]
Three Ways To Optimize Your Content Marketing Program
Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question? Over 90% said they planned to continue their efforts! It’s clear there’s a desire to utilize content marketing to support brand and sales goals. But […]
Organized Chaos and Your Content Marketing Program
What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.
Content Marketing and the Birthday Paradox
You’re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the person behind you suggests making a bet: $100 on the fact that no two people in the line share the same birthday. Would you take that bet? Most people probably wouldn’t, considering the probability that […]
The Art of the Joke: Forming an Effective Creative Strategy
In this blog post, we look at two ways to build a successful creative strategy for just about any marketing communications campaign or effort.
The Facebook Newsfeed Change – What Does It Mean?
What does Facebook’s recent algorithm change mean for marketers? This blog post covers the details, and opportunities.
Look To Your S.W.O.T. Team To Help Avoid A Brand Crisis
Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,” we think “Elite,” or “Best in Class.” When there’s a crisis, a S.W.A.T. – Special Weapons and Tactics – team of highly trained specialists is called in to defuse a critical situation. S.W.A.T. teams are highly trained in specific tactical […]
Use Media Monitoring to Know Your Market Position
Media Monitoring is a great way to help clarify your brand’s position in the market.