Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program. What is the Difference in Digital PR Versus […]
Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant […]
The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over. Still, that hasn’t stopped marketers today from throwing lots of money and time at these old-school tactics – ones that have little or no ROI […]
Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question? Over 90% said they planned to continue their efforts! It’s clear there’s a desire to utilize content marketing to support brand and sales goals. But […]
What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.