Threlkeld Communications Blog

Most brands — including ones spending six figures a month on marketing — have no idea whether they show up in AI-generated answers. None. They’re tracking keyword rankings on Google’s…

Here’s an uncomfortable test. Open ChatGPT, Perplexity, or Gemini. Ask it to recommend the best company in your category. Ask it who the leading experts are in your space. Ask…

There’s a stage where your ideal clients sit still, listen for 30 to 60 minutes, and actually want to hear what you have to say. No algorithm fighting. No pay-to-play.…

There’s a tension that surfaces in nearly every PR planning conversation. On one side: the push to build executive visibility — to position founders, executives, and subject-matter experts as credible…

Share of voice has been a cornerstone of competitive PR analysis for decades. The concept is straightforward: measure how much of the total media conversation in your category your brand…

A byline placement in a respected industry publication has always been one of the highest-value moves in a PR strategy. It positions an executive or subject-matter expert as a credible…

For years, the standard PR report looked something like this: total placements secured, estimated media impressions, domain authority of coverage, and number of backlinks generated. These numbers filled slides, satisfied…

Most marketers are now asking some version of the same question: how do we get our brand into AI-generated answers? It’s the right instinct. But before that question can be…

If you’ve been following the evolution of AI search, you know the landscape has shifted dramatically in the past year. First, AI started answering questions directly — reducing clicks to…

Here’s a question every marketer should be asking right now: when a potential customer uses ChatGPT, Perplexity, or Google’s AI Overviews to research your industry — does your brand show…