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Access the published articles complied by Threlkeld Communications. Learn about SEO, content marketing, and digital PR.

What Is PR Link Building?

March 13, 2022

PR Link Building is the process of using public relations techniques such as press releases and media pitching to secure valuable editorial links that direct back to your website. This…

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DIGITAL PR AND THE VELOCITY EFFECT

June 8, 2021
Threlkeld Communications

When we talk about Digital PR today it’s important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to…

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SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS

June 8, 2021
Threlkeld Communications

An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There is an alternative version of this saying: “If you think…

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FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR

June 8, 2021
Threlkeld Communications

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing…

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DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM

June 8, 2021
Threlkeld Communications

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining…

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WHY SEO IS IMPORTANT

June 8, 2021
Threlkeld Communications

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning…

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WHY GOOGLE IS APPLYING BERT TO SEARCH

June 8, 2021
Threlkeld Communications

With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear in Google search. Understanding what the BERT algorithm update changes,…

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HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS

June 8, 2021

The search query “improving Google rankings” is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on…

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Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR

January 27, 2020
blue threads

Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.

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Are SEO Specialists Replacing PR Specialists?

December 12, 2018
Media Mix

SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!

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