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How to Improve Google Rankings in 5 Steps

May 13, 2020 by billthrelkeld Leave a Comment

Graphic showing the relationship between keyword relevance and visibility in search for SEO.

The search query "improving Google rankings" is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on the web — that’s billions of pages — never gets indexed or ranked by Google at all? …

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Why Google is Applying BERT to Search

November 6, 2019 by billthrelkeld Leave a Comment

Futuristic graphic of a face with acronym BERT representing Google's algorithm change.

With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear in Google search. Understanding what the BERT algorithm update changes, and doesn’t change, with regards to SEO will …

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Why SEO is Important

October 9, 2019 by billthrelkeld Leave a Comment

Graphic of SEO asking Why SEO is important

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning to that of a necessary strategic step practiced by PR and social media …

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Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR

January 27, 2020 by billthrelkeld 1 Comment

illustration of a hand holding a chart graph to show the importance of a data driven marketing approach

I recently asked a friend who is a marketing manager in a mid-sized publicly traded tech company how things were going in the new year. "Things are insane," was her short reply. I wondered afterward if this short quip referred to a positive or …

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Digital PR and The Content Distribution Ecosystem

March 18, 2019 by billthrelkeld Leave a Comment

SEO and Digital PR displayed in a cog wheel formation

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining an influential presence on the digital web. The Content …

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Five Key Metrics to Track When Measuring Digital PR

February 2, 2019 by billthrelkeld Leave a Comment

5 Key Metrics to Track When Measuring Digital PR

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) …

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