Threlkeld Communications Blog

PR Link Building is the process of using public relations techniques such as press releases and media pitching to secure valuable editorial links that direct back to your website. This…

When we talk about Digital PR today it’s important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to…

An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There is an alternative version of this saying: “If you think…

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing…

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining…

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning…

With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear in Google search. Understanding what the BERT algorithm update changes,…

The search query “improving Google rankings” is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on…