Five Key Metrics to Track When Measuring Digital PR

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program. What is the Difference in Digital PR Versus […]

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SEO and Digital PR Strategy — Perfect Partners

SEO is not just for keywords. It can also be used to help define a relevant digital PR strategy. Read more in this blog post.

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Digital PR and the Velocity Effect

Is speed the ultimate tool when it comes to success in digital PR? Maybe not. This post explores this question in more detail.

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Are SEO Specialists Replacing PR Specialists?

SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!

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What is Digital PR?

What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.

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Public Relations and the Content Marketing Funnel

What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

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What is a Positioning Release?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant […]

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What is the Content Distribution Ecosystem?

The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over. Still, that hasn’t stopped marketers today from throwing lots of money and time at these old-school tactics – ones that have little or no ROI […]

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Three Ways To Optimize Your Content Marketing Program

Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question? Over 90% said they planned to continue their efforts! It’s clear there’s a desire to utilize content marketing to support brand and sales goals. But […]

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Organized Chaos and Your Content Marketing Program

What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.