Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.
Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program. What is the Difference in Digital PR Versus […]