Threlkeld Communications Blog

There’s a tension that surfaces in nearly every PR planning conversation. On one side: the push to build executive visibility — to position founders, executives, and subject-matter experts as credible…

Share of voice has been a cornerstone of competitive PR analysis for decades. The concept is straightforward: measure how much of the total media conversation in your category your brand…

A byline placement in a respected industry publication has always been one of the highest-value moves in a PR strategy. It positions an executive or subject-matter expert as a credible…

For years, the standard PR report looked something like this: total placements secured, estimated media impressions, domain authority of coverage, and number of backlinks generated. These numbers filled slides, satisfied…

Most marketers are now asking some version of the same question: how do we get our brand into AI-generated answers? It’s the right instinct. But before that question can be…

If you’ve been following the evolution of AI search, you know the landscape has shifted dramatically in the past year. First, AI started answering questions directly — reducing clicks to…

Here’s a question every marketer should be asking right now: when a potential customer uses ChatGPT, Perplexity, or Google’s AI Overviews to research your industry — does your brand show…

There’s a fundamental shift happening in how people discover brands — and if your PR strategy hasn’t caught up, you’re missing where your audience actually looks for answers. The era…

Google just made a move that every content marketer needs to pay attention to. The February 2026 Discover core update is rolling out now — and it’s the first time…

For years, Digital PR lived in a measurement silo. We reported on Domain Authority, the number of backlinks secured, and the “estimated reach” of a placement. While these metrics were…