Three Marketing Mistakes You’re Probably Making

Three marketing mistakes many people make have to do with the areas of Public Relations, Social Media, and Blog Posts. In this blog post, I’ll discuss these three problem areas in more detail. Public Relations In many companies, a public relations program consists of drafting a press release, sending it to a list of journalists,…

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Marketing Tools of the Tirade

A bold claim: Customer Service is the New Marketing. Now that I’ve gotten that big rock out of the way, let me drill down a little on the statement. Effective Customer Service is the New Marketing. And to put this in a bite-size perspective, let’s say it this way: Effective Social Customer Service is the New Marketing.…

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