Threlkeld Communications Blog

Organized Chaos and Your Content Marketing Program

What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.

Content Marketing and the Birthday Paradox

You‒re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the person behind you suggests making a bet: $100 on the…

The Art of the Joke: Forming an Effective Creative Strategy

In this blog post, we look at two ways to build a successful creative strategy for just about any marketing communications campaign or effort.

The Facebook Newsfeed Change – What Does It Mean?

What does Facebook’s recent algorithm change mean for marketers? This blog post covers the details, and opportunities.

Look To Your S.W.O.T. Team To Help Avoid A Brand Crisis

Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,†we think “Elite,” or “Best in Class.†When there‒s a crisis, a S.W.A.T. – Special…

Use Media Monitoring to Know Your Market Position

Media Monitoring is a great way to help clarify your brand’s position in the market.

Seven Steps to SEO Success

Search Engine Optimization (SEO) is an essential part of an effective web strategy, and an even more important part of a Content Distribution Ecosystem approach to integrated content marketing. This post looks at seven simple SEO steps you can take to make sure your website is performing.

Digital Public Relations: What It Is, and Isn’t

An overview of what the practice of Digital Public Relations is, and isn’t, in the context of traditional public relations.

Studio Profile: Alex Moore of Lunchroom Studios

We recently had the chance to sit down with Austin, Texas-based studio owner Alex Moore. Alex owns and manages Lunchroom Studios, a facility that records a wide gamut of music…

Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events

Many companies use Facebook to market and promote products and services, but very few even scratch the surface in terms of taking advantage of Facebook‒s marketing tools and resources, and…