Threlkeld Communications Blog

Marketing and The Art of War – The Battle for Brand Relevance

“The supreme art of war is to subdue the enemy without fighting.†― Sun Tzu, The Art of War Marketing is a battle — for mindshare, marketshare, customers, etc. The…

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Cross Three T’s To Thwart Murphy’s Law

This is an excerpt

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Positioning and Digital PR: Winning the Battle of the Mind

The principle of positioning and Digital PR work together to create an optimized content ecosystem. I call this the Content Distribution Ecosystem. This refers to the process of creating and…

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