Posts Tagged ‘threlkeldcommunications’
What is Digital PR?
What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.
Read MoreThree Marketing Mistakes You’re Probably Making
Three marketing mistakes many people make have to do with the areas of Public Relations, Social Media, and Blog Posts. In this blog post, I’ll discuss these three problem areas in more detail. Public Relations In many companies, a public relations program consists of drafting a press release, sending it to a list of journalists,…
Read MoreMarketing Tools of the Tirade
A bold claim: Customer Service is the New Marketing. Now that I’ve gotten that big rock out of the way, let me drill down a little on the statement. Effective Customer Service is the New Marketing. And to put this in a bite-size perspective, let’s say it this way: Effective Social Customer Service is the New Marketing.…
Read MorePirate Marketing
Marketing is much like pirating. Let me explain. Remember the line from “Pirates of the Caribbean” when Geoffrey Rush, as Captain Barbossa, explained to Elizabeth, who was trying to bargain with the pirate based on the principles of parley, that the rules of pirating were “…more like guidelines.” Marketing is the same way. There are few one-size-fits-all…
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