Content Marketing is all about the integration of multiple content pieces and platforms (text, video, graphics, audio, email) using similar keywords, keywords phrases and themes.
By creating multi-dimensional content on different mediums, you increase engagement levels while raising the chances of ranking higher in Google due to the connectedness of a content “cluster.”
This is what a content cluster looks like in an integrated content marketing campaign. The campaign features multiple components on different mediums, all using the same themes and keywords for SEO.
Over time, these content clusters create what I call a Content Distribution Ecosystem™. As these connected clusters of content gain traction on the web, Google and other search engines crawl and index the connectivity of the various content pieces. This helps the content rank higher in organic search over time.
Here is what a Content Distribution Ecosystem looks like. To learn more about the Content Distribution Ecosystem model for digital marketing, visit my Content Distribution Ecosystem information page.