**Digital PR — Creating and Sustaining
an Influential Online Presence.**

DIGITAL PR, SEO, Social Media, Content Marketing & Measurement SERVICES

A computer chip with many lines and dots.

featured video

In this short video, Bill Threlkeld explains the three distinct types of AI—Non-Agentic AI, Agentic AI, and AI Agents—and how each can be integrated into a unified marketing workflow. Learn how combining creativity, strategy, and automation can drive visibility, authority, and growth in an AI-driven world.

FEATURED BLOG POSTS

Why Podcast Interviews Are the New PR Power Play for Building Brand Authority

The rise of the podcast era in PR The media landscape is shifting — fast. Traditional newsrooms are shrinking, and audiences are increasingly gravitating toward voices they trust. Podcasts have become one of those trusted formats. They offer an authentic,...

Exploring the New Rules of Brand Visibility in an AI Search World

What if I told you the SEO strategies you’ve spent years perfecting are losing their power? We’re at a major turning point in how visibility is earned online.For the past two decades, visibility meant playing by Google’s rules — chasing...

Bylines, Not Buzz: The PR Edge in an AI-First Search World

If you’ve noticed fewer clicks from traditional search, you’re not alone. Answer engines and AI Overviews increasingly summarize information right on the AI results page. This "Zero-click" shift punishes brands relying on one-off press releases or product announcements seeking SEO...

Why A Press Release-Only PR Strategy Is a Dead End in the AI Era

For years, the press release was the cornerstone of public relations. Announce a new product, a funding round, or a major hire, blast it out to a list of journalists, and hope for a mention. This strategy was once effective...

Is Your Website Ready for Google’s “Hidden Gems” Update?

Google's "Hidden Gems" update is more than just a fresh algorithm tweak—it's a signal that search is evolving into an AI-driven, insight-first experience. Instead of favoring only the most-visited pages, Google's generative AI components are now looking deeper to surface...

The True Value of Backlinks in 2025: What Still Matters for SEO

In the fast-evolving world of SEO, one thing remains constant: backlinks still matter. But in 2025, how they matter—and how to get them—has changed dramatically.Gone are the days when a high quantity of links could boost your rankings. Today, it's...

Why Thought Leadership Content Is Becoming Essential in AI-Driven Search

The rules of online visibility are changing—again. But this time, the shift is bigger than an algorithm tweak or a SERP layout update. We're witnessing a fundamental transformation in how information is surfaced, interpreted, and ranked—all thanks to generative AI.If...

Digital PR — Creating and Sustaining an Influential Online Presence.

DIGITAL PR, SEO, Social Media, Content Marketing & Measurement SERVICES

DIGITAL PR

SEO

KEYWORDS

BACKLINKS

CONTENT MARKETING

MEASUREMENT