Threlkeld Communications, Inc. SEO and Digital PR

How to Improve Google Rankings in 5 Steps

The search query "improving Google rankings" is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on the web — that’s billions of pages — never gets indexed or ranked by Google at all? That’s an alarming statistic, one uncovered by SEO specialist company Ahrefs in a recently published study. Think of all of the time — and money — you spend on copy for your website (not to mention page layout and coding). Are you wasting resources focusing on content that never gets indexed by Google, or seen by people? In this post, I will focus on 5 things you can do to improve Google rankings now. While it’s true that getting on — and staying on — page 1 of Google search does take time (depending on the topic and keyword …

Why Google is Applying BERT to Search

With the implementation of the new BERT algorithm, Google has made another significant shift in the way results will appear in Google search. Understanding what the BERT algorithm update changes, and doesn’t change, with regards to SEO will be crucial to maintaining your existing presence in search, as well as establishing a new presence in search. Google is constantly tweaking its super-secret search algorithm. Generally, these tweaks are small and not significant enough to cause massive, sudden shifts in search results the way Panda and Hummingbird did. That is not the case with the BERT update. BERT represents a seismic shift in the content landscape and is certain to impact almost every company’s approach to content development and SEO. With the introduction of the BERT …

Why SEO is Important

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning to that of a necessary strategic step practiced by PR and social media professionals during the course of a normal business day. In this blog post, I'm going to discuss why SEO is important today in a broad marketing plan and strategy. I'll also identify what I consider to be a major misconception about SEO. SEO, Strategy and Positioning From a strategic marketing standpoint, SEO is focused on gaining insights into market dynamics. And it can also be especially helpful when it comes to gaining insights into the competitive market. SEO is all about supporting the development of an effective strategy for helping …

Digital PR and The Content Distribution Ecosystem

Summary: In this blog post, I will discuss the Content Distribution Ecosystem (CDE), an integrated approach to digital PR. I define Digital PR as the process of creating and sustaining an influential presence on the digital web. The Content Distribution Ecosystem To best understand the Content Distribution Ecosystem, imagine a clock or an engine that runs smoothly based on the integration of a series of connected cogs that turn in sync. The more optimized the cogs are in terms of seamless connection and synchronicity, the smoother and more efficiently the engine or watch runs, and for longer. Your broad brand content network is like this engine or clock. It’s built on an ecosystem of discrete content components or cogs. Think of these cogs as your website, email newsletters, …

Five Key Metrics to Track When Measuring Digital PR

Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program. What is the Difference in Digital PR Versus Traditional PR? Before listing the top five things you should track when measuring Digital PR, let's answer the question "How is digital PR different from traditional PR?" Actually, the two are more alike than they are different, but the differences create a wide gap between the two. Both Digital PR and Traditional PR are used to raise awareness and support high-level positioning and/or strategic objectives. Both leverage the influential value of third-party …

SEO and Digital PR Strategy — Perfect Partners

An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There is an alternative version of this saying: "If you think you know where you’re going, the road you’re on just might get you there.” In this blog post, we'll take a look at establishing a strong SEO and digital PR strategy. Both phrases characterize PR efforts when it comes to setting strategy. Most of us have been guilty of a “ready, shoot, aim” approach to marketing communications and PR in the past. More often than not, that sense of urgency we feel during the tactical phase of a rushed campaign is evident. It is being driven by the feeling that we have to pre-empt a sudden shift in the competitive market environment. For example, let’s say the latest industry scuttlebutt is …

Digital PR and the Velocity Effect

When we talk about Digital PR today it's important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to the concept of velocity as it relates to digital PR. But that's jumping ahead ... first things first. There's a lot of confusion around the topic of digital PR and quite a bit a misunderstanding as to the differences between traditional PR and digital PR. I hope to clear some of the confusion up in this blog post. I am going to cover two defining differences between traditional public relations and digital public relations in this post. But first it's important to reinforce the primary purpose for public relations, whether digital or traditional. And that is with regards to the principle of …