Digital PR

PR, SEO, Social Media, Content Marketing, Measurement

Digital PR — Creating and Sustaining
an Influential Online Presence.

 

 

DIGITAL PR, SEO, Social Media, Content Marketing & Measurement  SERVICES

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DIGITAL PR

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SEO

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KEYWORDS

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BACKLINKS

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CONTENT MARKETING

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MEASUREMENT

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featured video

 

AI tools can leave hidden HTML inside your blog posts—code readers can’t see but search engines definitely can. This video shows how AI fingerprints like data-tags impact SEO, how to find them in WordPress, and the simple steps to clean your code for better search visibility.

FEATURED BLOG POSTS

Thought Leadership vs. Brand Coverage: Building a PR Strategy That Pursues Both

Thought Leadership vs. Brand Coverage: Building a PR Strategy That Pursues Both

There's a tension that surfaces in nearly every PR planning conversation. On one side: the push to build executive visibility — to position founders, executives, and subject-matter experts as credible voices in the industry conversation. On the other: the drive...
Share of Voice vs. Share of Model: Rethinking How You Benchmark Competitors

Share of Voice vs. Share of Model: Rethinking How You Benchmark Competitors

Share of voice has been a cornerstone of competitive PR analysis for decades. The concept is straightforward: measure how much of the total media conversation in your category your brand owns, relative to competitors. More coverage means more visibility. More...
How to Write a Byline That Gets Cited by AI

How to Write a Byline That Gets Cited by AI

A byline placement in a respected industry publication has always been one of the highest-value moves in a PR strategy. It positions an executive or subject-matter expert as a credible voice, creates a durable piece of third-party content, and earns...
The PR Measurement Stack: Which Metrics to Track and Which to Drop

The PR Measurement Stack: Which Metrics to Track and Which to Drop

For years, the standard PR report looked something like this: total placements secured, estimated media impressions, domain authority of coverage, and number of backlinks generated. These numbers filled slides, satisfied quarterly reviews, and gave teams something concrete to point to.The...
What Is AI Reading? Understanding the Sources Behind AI-Generated Answers

What Is AI Reading? Understanding the Sources Behind AI-Generated Answers

Most marketers are now asking some version of the same question: how do we get our brand into AI-generated answers? It's the right instinct. But before that question can be answered effectively, there's a more foundational one to understand: what...
The Agentic Web: When AI Doesn’t Just Answer — It Acts on Behalf of Your Customers

The Agentic Web: When AI Doesn’t Just Answer — It Acts on Behalf of Your Customers

If you've been following the evolution of AI search, you know the landscape has shifted dramatically in the past year. First, AI started answering questions directly — reducing clicks to your website. Then, brands scrambled to get cited in AI...
AI Visibility Monitoring: The New Metric Your Brand Can’t Ignore

AI Visibility Monitoring: The New Metric Your Brand Can’t Ignore

Here's a question every marketer should be asking right now: when a potential customer uses ChatGPT, Perplexity, or Google's AI Overviews to research your industry — does your brand show up in the answer?If you don't know, you're not alone....