Your competitors aren't just building visibility. They're building credibility.

Bill Threlkeld
Threlkeld Communications

Bill Threlkeld is a Digital PR specialist who builds the SEO and
GEO/AI Search authority that gets businesses found by search engines — and cited by AI.

When it comes to your online presence, being good at what you do isn't enough anymore.

Your competitors are showing up in search results, in AI-generated answers, in online coverage, and in conversations your prospects are having without you. It’s not luck — it’s authority. And authority is earned through PR coverage, not bought with advertising.

Your prospect Googles a question.

They ask an AI agent for a "best option" recommendation.

Your competitor appears. You don't.

Digital PR is the art of being found, cited, and trusted online.

Digital PR is the practice of creating and sustaining an influential and authoritative online presence. That means strategic media coverage, expert positioning, and earned links from online outlets your audience already trusts — not ad placements or web tricks that can actually hurt your search ranking.

When credible sources write about you, link to you, and quote you — search engines and AI systems treat you as a source worth surfacing.

Earned Media
Coverage that builds authority.

Owned Media
Your website, blog, and social channels.

Paid Media
Reach without lasting authority.

You can make noise. But you can't manufacture credibility.

Earned Media

Coverage, features, citations, and links you receive because a journalist, editor, or platform recognized your authority. The highest-value signal for both search engines and AI.

Owned Media

Your website, blog, and social channels. Essential for depth and control — but without earned authority backing it up, it rarely moves the needle alone.

Paid Media

Advertising. Effective for reach and short-term visibility. Stops the moment you stop paying — and builds no lasting authority.

The strongest path to credibility puts Earned Media first, with Owned content supporting it and Paid Media amplifying it selectively. Building credibility via Earned Media coverage is what Threlkeld Communications specializes in.

As AI Search grows, the risk of being invisible has never been greater. And the stakes keep rising.

Every time a respected and authoritative outlet covers your business, links to your site, or quotes you, it sends a signal. Search engines use those signals to determine who deserves to rank in Google Search. AI systems use those signals to determine who deserves to be cited.

SEO (Search Engine Optimization)
Authoritative backlinks from editorial coverage remain among the most powerful ranking signals in Google’s algorithm.

GEO (Generative Engine Optimization)
When AI tools like ChatGPT, Perplexity, and Google’s AI Overviews generate answers, they draw from sources they’ve learned to trust. PR builds that trust.

We don’t chase algorithm tricks. We build the kind of authoritative presence that performs across every channel — today and as search continues to evolve.

When your visibility is on the line, you don't want a generalist who does PR along with other things. You want a specialist who does nothing else.

Bill Threlkeld has spent more than two decades at the intersection of public relations, content strategy, and search visibility. He’s worked as a journalist, and understands how journalists think, how editors decide, and how search algorithms evaluate authority — because he’s been doing this work across B2B and consumer brands long enough to see what actually moves the needle.

— Clients Exposure In—

No long term contracts. No junior teams. Just results.

You work directly with Bill Threlkeld — a senior-level practitioner who understands your perspective because he’s lived it. With experience both in-house as a client and in the field as an agency representative, he knows how to translate media success into measurable business results.

Bill brings a technology-forward approach that sets him apart from many traditional PR practitioners. From media intelligence and SEO analytics to AI search monitoring, he uses cutting-edge PR technology to work faster, smarter, and with greater precision than old-school methods allow.

Along with being an experienced PR specialist, Bill is a technologist who uses the latest tools to optimize, measure, and track results of PR campaigns. Some of these tools are listed below.

Step 1:

Audit your current visibility and authority baseline

Step 2:

Identify the editorial opportunities your competitors are missing

Step 3:

Build and execute a targeted earned media program

Step 4:

Track results in SEO and AI Search — not just clip counts

Your competitors won't slow down. You shouldn't either.

If you’re ready to build an authoritative online presence that earns trust with search engines and credibility with your potential clients or customers — let’s start a conversation.

Threlkeld Communications clients — past and present

Your competitors aren't just building visibility. They're building credibility.

When it comes to your online presence, being good at what you do isn't enough anymore.

Your prospect Googles a question.

They ask an AI agent for a "best option" recommendation.

Your competitor appears. You don't.

Digital PR is the art of being found, cited, and trusted online.

You can make noise. But you can't manufacture credibility.

Earned Media

Owned Media

Paid Media

As AI Search grows, the risk of being invisible has never been greater. And the stakes keep rising.

When your visibility is on the line, you don't want a generalist who does PR along with other things. You want a specialist who does nothing else.

No long term contracts. No junior teams. Just results.

Step 1:

Step 2:

Step 3:

Step 4:

Your competitors won't slow down. You shouldn't either.

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