Marketing and The Art of War – The Battle for Brand Relevance

“The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War Marketing is a battle — for mindshare, marketshare, customers, etc. The word “battle” conjures up images of bloody conflicts where wins come with undesirable consequences and scores of casualties. Many companies approach a marketing strategy with this hand-to-hand, in-the-trenches conflict mindset.…

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