Finding Value in the Value Proposition

Value Proposition. It’s a term we hear a lot in marketing and branding. But it is just marketing-speak? Or is there really value in a value proposition? In this post, we’ll take a look a what a value proposition is, and how formulating and finalizing one for your company or brand can go a long way…

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Endurance Marketing: A Race With No Finish

Marketing isn’t a race to the finish. It’s a race without a finish. Think of marketing your product or service as a marathon that doesn’t really end. If that makes you tired just thinking about it, let’s put this concept in perspective. Like competing in any race, success is about Preparation, Perspective, and Persistence. Put together, these…

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