Archive for October 2018
Public Relations and the Content Marketing Funnel
What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?
Read MoreWhat is a Positioning Release?
Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant…
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