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Blog Archive

SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS >
Explore the synergy between SEO and digital PR in this post, highlighting how combining these strategies can boost your brand’s visibility, improve search rankings, and drive more traffic to your website effectively.
,
FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR >
Discover the five key metrics to track for measuring digital PR success. Learn how to effectively evaluate your campaigns and enhance your PR strategy for better results and increased brand impact.
,
DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM >
This blog post will help improve your digital PR strategy through the Content Distribution Ecosystem (CDE). The CDE allows you to synchronize your brand’s web presence, including your website, blog, press releases, and social media, to boost visibility, SEO ranking, and achieve marketing goals across multiple platforms.
WHY SEO IS IMPORTANT >
Think your marketing strategy works? Think again. SEO is crucial for insights into market dynamics and competitive positioning. By analyzing web conversations, SEO aligns your brand with market perceptions, helping design a data-driven marketing strategy with lasting impact.
WHY GOOGLE IS APPLYING BERT TO SEARCH >
Google’s BERT update changes content & SEO game. Contextual understanding renders keyword-based SEO ineffective, focus on topical relevance. Adapt content strategy, create edu-based content for audience needs.
,
HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS >
Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR >
Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.
Are SEO Specialists Replacing PR Specialists? >
SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!
What is Digital PR? >
What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.
Public Relations and the Content Marketing Funnel >
What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?
SEO AND DIGITAL PR STRATEGY — PERFECT PARTNERS >
Explore the synergy between SEO and digital PR in this post, highlighting how combining these strategies can boost your brand’s visibility, improve search rankings, and drive more traffic to your website effectively.
,
FIVE KEY METRICS TO TRACK WHEN MEASURING DIGITAL PR >
Discover the five key metrics to track for measuring digital PR success. Learn how to effectively evaluate your campaigns and enhance your PR strategy for better results and increased brand impact.
,
DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM >
This blog post will help improve your digital PR strategy through the Content Distribution Ecosystem (CDE). The CDE allows you to synchronize your brand’s web presence, including your website, blog, press releases, and social media, to boost visibility, SEO ranking, and achieve marketing goals across multiple platforms.
WHY SEO IS IMPORTANT >
Think your marketing strategy works? Think again. SEO is crucial for insights into market dynamics and competitive positioning. By analyzing web conversations, SEO aligns your brand with market perceptions, helping design a data-driven marketing strategy with lasting impact.
WHY GOOGLE IS APPLYING BERT TO SEARCH >
Google’s BERT update changes content & SEO game. Contextual understanding renders keyword-based SEO ineffective, focus on topical relevance. Adapt content strategy, create edu-based content for audience needs.
,
HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS >
Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR >
Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.
Are SEO Specialists Replacing PR Specialists? >
SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!
What is Digital PR? >
What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.
Public Relations and the Content Marketing Funnel >
What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?