Threlkeld Communications Blog

Earned Media: Paid In Interest

August 17, 2015

What is Earned Media, and how much does it cost? In this blog post, we’ll cover the concept of Earned Media as it relates to a content marketing strategy, and how much a successful Earned Media campaign can cost (you may be surprised!)

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Finding Value in the Value Proposition

May 14, 2015

Value Proposition. It’s a term we hear a lot in marketing and branding. But it is just marketing-speak? Or is there really value in a value proposition? In this post,…

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Endurance Marketing: A Race With No Finish

May 12, 2015

Marketing isn’t a race to the finish. It’s a race without a finish. Think of marketing your product or service as a marathon that doesn’t really end. If that makes you…

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Problem Solving and Six Thinking Hats

April 5, 2015

A man paints the left side of his car black and the right side white. He then proceeds to drive down main street. People on one side of the street are asked what color…

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Marketing and The Art of War – The Battle for Brand Relevance

March 27, 2015

“The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War Marketing is a battle — for mindshare, marketshare, customers, etc. The…

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Cross Three T’s To Thwart Murphy’s Law

September 2, 2014

This is an excerpt

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Positioning and Digital PR: Winning the Battle of the Mind

July 15, 2014

The principle of positioning and Digital PR work together to create an optimized content ecosystem. I call this the Content Distribution Ecosystem. This refers to the process of creating and…

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