Threlkeld Communications Blog
Think your marketing strategy works? Think again. SEO is crucial for insights into market dynamics and competitive positioning. By analyzing web conversations, SEO aligns your brand with market perceptions, helping design a data-driven marketing strategy with lasting impact.
Google’s BERT update changes content & SEO game. Contextual understanding renders keyword-based SEO ineffective, focus on topical relevance. Adapt content strategy, create edu-based content for audience needs.
The search query “improving Google rankings†is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on…
Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.
SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!
What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.
What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?
Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.…
The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over.…
Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question?…