Threlkeld Communications Blog

HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS

The search query “improving Google rankings†is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on…

Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR

Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.

Are SEO Specialists Replacing PR Specialists?

SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!

What is Digital PR?

What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.

Public Relations and the Content Marketing Funnel

What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

What is a Positioning Release?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.…

What is the Content Distribution Ecosystem?

The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over.…

Three Ways To Optimize Your Content Marketing Program

Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question?…

Organized Chaos and Your Content Marketing Program

What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.

Content Marketing and the Birthday Paradox

You‒re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the person behind you suggests making a bet: $100 on the…