Threlkeld Communications Blog
If you’ve noticed fewer clicks from traditional search, you’re not alone. Answer engines and AI Overviews increasingly summarize information right on the AI results page. This “Zero-click” shift punishes brands…
For years, the press release was the cornerstone of public relations. Announce a new product, a funding round, or a major hire, blast it out to a list of journalists,…
Google’s “Hidden Gems” update is more than just a fresh algorithm tweak—it’s a signal that search is evolving into an AI-driven, insight-first experience. Instead of favoring only the most-visited pages,…
In the fast-evolving world of SEO, one thing remains constant: backlinks still matter. But in 2025, how they matter—and how to get them—has changed dramatically. Gone are the days when…
The rules of online visibility are changing—again. But this time, the shift is bigger than an algorithm tweak or a SERP layout update. We’re witnessing a fundamental transformation in how…
If it feels like AI tools are suddenly everywhere, rest assured you’re not wrong. From auto-writing blog posts to creating custom images to drafting marketing emails, Generative AI has gone…
Google results today barely resemble the tidy page of ten blue links we knew a decade ago. Now the engine writes its own answer before you can blink, shows only…
I often hear marketing professionals talk about SEO and digital PR as if they’re completely separate disciplines. “We need to improve our search rankings,” they might say, followed by “and…
In the world of digital marketing, we’ve all seen PR reports filled with impressive-sounding metrics that ultimately leave clients asking, “So what?” The number of placements secured, estimated audience reach,…
Securing a featured article in a prestigious publication represents a significant PR win for any brand. But too often, we see clients celebrate this momentary success and then quickly move…