Threlkeld Communications Blog
Media Monitoring is a great way to help clarify your brand’s position in the market.
Read MoreSearch Engine Optimization (SEO) is an essential part of an effective web strategy, and an even more important part of a Content Distribution Ecosystem approach to integrated content marketing. This post looks at seven simple SEO steps you can take to make sure your website is performing.
Read MoreAn overview of what the practice of Digital Public Relations is, and isn’t, in the context of traditional public relations.
Read MoreWe recently had the chance to sit down with Austin, Texas-based studio owner Alex Moore. Alex owns and manages Lunchroom Studios, a facility that records a wide gamut of music…
Read MoreMany companies use Facebook to market and promote products and services, but very few even scratch the surface in terms of taking advantage of Facebook’s marketing tools and resources, and…
Read MoreWhen writing content for the web, and I’ll specifically focus on blog content in this post, there are two basic principles to keep in mind when planning and writing posts…
Read MoreA term often heard in marketing circles is “Core Value Proposition.” It’s not a very intuitive phrase, and its meaning and importance often get lost in its academic label. Let’s…
Read MoreFor many years, conventional wisdom, and the mainstream media has told us that “Content is King.” In other word, producing great content is what a strong brand should do. But…
Read MoreIn a perfect world, awareness marketing drives customers to take a desired action. This action could be a top of the sales funnel activity, such as clicking on a link…
Read MoreIt’s no surprise that many traditional marketing efforts don’t work today. But what is surprising is how small the gap has become between what can be considered “traditional” versus “progressive” with regards to marketing…
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