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Access the published articles complied by Threlkeld Communications. Learn about SEO, content marketing, and digital PR.

To Set Your Heading, Get Your Position

May 10, 2017

Marketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you do a product. Such as, “Let’s position our new X-7…

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Three Marketing Mistakes You’re Probably Making

May 1, 2017

Three marketing mistakes many people make have to do with the areas of Public Relations, Social Media, and Blog Posts. In this blog post, I’ll discuss these three problem areas…

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A Fresh Look at Strategic Thinking

April 16, 2017

Success in marketing relies on contrarian thinking. Put another way, the most successful marketing campaigns are ones that break from tradition to bring attention to the brand or product, in…

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Marketing Tools of the Tirade

November 1, 2016

A bold claim: Customer Service is the New Marketing. Now that I’ve gotten that big rock out of the way, let me drill down a little on the statement. Effective Customer Service…

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SEO and the New Era in Inbound Marketing

October 15, 2016

SEO, or Search Engine Optimization, is the top topic on marketers minds for the second year in a row according to Hubspot’s recently published report The State of Inbound 2016. The…

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Pirate Marketing

October 8, 2016

Marketing is much like pirating. Let me explain. Remember the line from “Pirates of the Caribbean” when Geoffrey Rush, as Captain Barbossa, explained to Elizabeth, who was trying to bargain with…

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The First Law of Marketing

December 18, 2015

When companies talk about positioning, whether it’s a product, service, or the company itself, it’s often done from a faulty perspective. Many marketers think that their job is to convince the market that their…

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Putting A Brand Vision To Work

December 3, 2015

In a recent post, we covered six steps to creating a powerful brand vision. But before getting ahead of yourself in following these steps, we want to  explain why a brand vision…

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Six Steps to a Powerful Brand Vision

December 1, 2015

A brand vision is an articulated description of the aspirational image for the brand. The brand vision, sometimes called brand identity, should reflect what you want your brand to stand for…

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In Marketing, Success Follows Focus

August 17, 2015

Many marketing strategies are flawed from the start due to lack of focus and no specific action plan. This blog post helps you learn how to steer clear of the pitfalls of brand dilution and the shortcut to spin.

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