Threlkeld Communications Blog
It’s no surprise that many traditional marketing efforts don’t work today. But what is surprising is how small the gap has become between what can be considered “traditional” versus “progressive” with regards to marketing…
Read MoreMarketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you do a product. Such as, “Let’s position our new X-7…
Read MoreSuccess in marketing relies on contrarian thinking. Put another way, the most successful marketing campaigns are ones that break from tradition to bring attention to the brand or product, in…
Read MoreSEO, or Search Engine Optimization, is the top topic on marketers minds for the second year in a row according to Hubspot’s recently published report The State of Inbound 2016. The…
Read MoreMarketing is much like pirating. Let me explain. Remember the line from “Pirates of the Caribbean” when Geoffrey Rush, as Captain Barbossa, explained to Elizabeth, who was trying to bargain with…
Read MoreWhen companies talk about positioning, whether it’s a product, service, or the company itself, it’s often done from a faulty perspective. Many marketers think that their job is to convince the market that their…
Read MoreIn a recent post, we covered six steps to creating a powerful brand vision. But before getting ahead of yourself in following these steps, we want to explain why a brand vision…
Read MoreA brand vision is an articulated description of the aspirational image for the brand. The brand vision, sometimes called brand identity, should reflect what you want your brand to stand for…
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