Threlkeld Communications Blog

Problem Solving and Six Thinking Hats

A man paints the left side of his car black and the right side white. He then proceeds to drive down main street. People on one side of the street are asked what color…

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Marketing and The Art of War – The Battle for Brand Relevance

“The supreme art of war is to subdue the enemy without fighting.†― Sun Tzu, The Art of War Marketing is a battle — for mindshare, marketshare, customers, etc. The…

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Cross Three T’s To Thwart Murphy’s Law

This is an excerpt

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Positioning and Digital PR: Winning the Battle of the Mind

The principle of positioning and Digital PR work together to create an optimized content ecosystem. I call this the Content Distribution Ecosystem. This refers to the process of creating and…

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