Threlkeld Communications Blog
For years, the “holy grail” of Digital PR was a mention in a legacy publication with millions of monthly visitors. We chased the high Domain Authority of national newspapers and…
For the better part of a decade, the “Golden Fleece” of the digital PR world has been the backlink. We measured our success by the blue underlined text that passed…
If you are a marketing leader staring at your monthly analytics report, you might be noticing a troubling trend. Organic traffic is flattening—or dipping—even though your ranking positions haven’t plummeted.…
There’s a foundational principle in marketing that has held up for more than four decades, even as technology, AI, and content channels have radically evolved. It comes from Ries and…
AI has transformed how content is created, distributed, and consumed. Anyone can now produce a blog post, social caption, or even a pitch email in seconds. But the rise of…
The rise of the podcast era in PR The media landscape is shifting — fast. Traditional newsrooms are shrinking, and audiences are increasingly gravitating toward voices they trust. Podcasts have…
What if I told you the SEO strategies you’ve spent years perfecting are losing their power? We’re at a major turning point in how visibility is earned online. For the…
If you’ve noticed fewer clicks from traditional search, you’re not alone. Answer engines and AI Overviews increasingly summarize information right on the AI results page. This “Zero-click” shift punishes brands…
For years, the press release was the cornerstone of public relations. Announce a new product, a funding round, or a major hire, blast it out to a list of journalists,…
Google’s “Hidden Gems” update is more than just a fresh algorithm tweak—it’s a signal that search is evolving into an AI-driven, insight-first experience. Instead of favoring only the most-visited pages,…