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SEO and Digital PR Strategy — Perfect Partners

January 20, 2019 by billthrelkeld Leave a Comment

Graphic showing a person writing SEO on a clear surface with web graphics in foreground.

An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There is an alternative version of this saying: "If you think you know where you’re going, the road you’re on just might get you there.” In this …

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Digital PR and the Velocity Effect

December 29, 2018 by billthrelkeld Leave a Comment

When we talk about Digital PR today it's important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to the concept of velocity as it relates to digital PR. But …

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Are SEO Specialists Replacing PR Specialists?

December 12, 2018 by billthrelkeld Leave a Comment

Black and white image of a nerdy man in a metal cap with sunglasses and an old phone to depict an seo specialst.

There’s a lot of buzz these days about SEO — Search Engine Optimization — and for good reason. The SEO discipline has transitioned from that of being a niche specialty largely handled by website designers and data analysts to one of an integral cog …

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What is Digital PR?

November 14, 2018 by billthrelkeld Leave a Comment

Woman shrugging shoulders with text above asking "What is Digital PR?"

In this blog post, I’m going to talk about Digital PR, what a Digital PR consultant is, and cover a few key points about what Digital PR is — and what it isn't — and how Digital PR differs from Traditional PR. This will be a basic overview. In a …

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Public Relations and the Content Marketing Funnel

October 29, 2018 by billthrelkeld Leave a Comment

Public Relations and Content Marketing Funnel

In this blog post, I will address two issues: what does a successful content marketing funnel look like, and what role does digital PR  play in making a content marketing funnel successful? First, let me address what a content marketing …

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What is a Positioning Release?

October 17, 2018 by billthrelkeld Leave a Comment

Threlkeld Communications Blog What is a Positioning Release

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products …

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