Threlkeld Communications Blog

What is Digital PR?

November 14, 2018
a man with his hand on his hand and question marks above him

What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.

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Public Relations and the Content Marketing Funnel

October 29, 2018

What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

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What is a Positioning Release?

October 17, 2018

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.…

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What is the Content Distribution Ecosystem?

September 29, 2018

The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over.…

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Three Ways To Optimize Your Content Marketing Program

July 29, 2018

Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question?…

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Organized Chaos and Your Content Marketing Program

June 19, 2018

What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.

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Content Marketing and the Birthday Paradox

June 5, 2018

You’re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the person behind you suggests making a bet: $100 on the…

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The Art of the Joke: Forming an Effective Creative Strategy

April 15, 2018

In this blog post, we look at two ways to build a successful creative strategy for just about any marketing communications campaign or effort.

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The Facebook Newsfeed Change – What Does It Mean?

February 9, 2018

What does Facebook’s recent algorithm change mean for marketers? This blog post covers the details, and opportunities.

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Look To Your S.W.O.T. Team To Help Avoid A Brand Crisis

January 24, 2018

Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,” we think “Elite,” or “Best in Class.” When there’s a crisis, a S.W.A.T. – Special…

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