Content Marketing and Measurement, Digital PR
An old saying goes like this: “If you don’t know where you’re going, every road will lead you there.” There is an alternative version of this saying: "If you think you know where you’re going, the road you’re on just might get you there.” In this …
[Read more...] about SEO and Digital PR Strategy — Perfect Partners
When we talk about Digital PR today it's important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to the concept of velocity as it relates to digital PR. But …
There’s a lot of buzz these days about SEO — Search Engine Optimization — and for good reason. The SEO discipline has transitioned from that of being a niche specialty largely handled by website designers and data analysts to one of an integral cog …
[Read more...] about Are SEO Specialists Replacing PR Specialists?
In this blog post, I’m going to talk about Digital PR, what a Digital PR consultant is, and cover a few key points about what Digital PR is — and what it isn't — and how Digital PR differs from Traditional PR. This will be a basic overview. In a …
In this blog post, I will address two issues: what does a successful content marketing funnel look like, and what role does digital PR play in making a content marketing funnel successful? First, let me address what a content marketing …
[Read more...] about Public Relations and the Content Marketing Funnel
Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post. Historically, the press release has been used by companies to introduce new products …
