Threlkeld Communications Blog

DIGITAL PR AND THE CONTENT DISTRIBUTION ECOSYSTEM

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This blog post will help improve your digital PR strategy through the Content Distribution Ecosystem (CDE). The CDE allows you to synchronize your brand’s web presence, including your website, blog, press releases, and social media, to boost visibility, SEO ranking, and achieve marketing goals across multiple platforms.

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WHY SEO IS IMPORTANT

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Think your marketing strategy works? Think again. SEO is crucial for insights into market dynamics and competitive positioning. By analyzing web conversations, SEO aligns your brand with market perceptions, helping design a data-driven marketing strategy with lasting impact.

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WHY GOOGLE IS APPLYING BERT TO SEARCH

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Google’s BERT update changes content & SEO game. Contextual understanding renders keyword-based SEO ineffective, focus on topical relevance. Adapt content strategy, create edu-based content for audience needs.

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HOW TO IMPROVE GOOGLE RANKINGS IN 5 STEPS

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The search query “improving Google rankings†is one of the most commonly searched topics on the web, and for good reason. Did you know that over 90% of content on…

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Data-Driven Marketing: 2020 Trends for Facebook, YouTube and PR

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Data-driven marketing is the process of focusing on making tactical marketing decisions based on market signals and indicators. This blog post covers the process of making good decisions based on strong data.

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Are SEO Specialists Replacing PR Specialists?

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SEO (Search Engine Optimization) has become an essential part of the Digital PR world. But does this mean SEO specialists will replace PR specialists? Not so fast!

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What is Digital PR?

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What is Digital PR? This blog post talks about the differences in Traditional and Digital PR and some of the measurable benefits Digital PR offers beyond the “old shool” method of counting clips.

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Public Relations and the Content Marketing Funnel

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What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

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What is a Positioning Release?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.…

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What is the Content Distribution Ecosystem?

The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over.…

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