What is the Content Marketing Funnel and how does Public Relations fit into the process of creating awareness and turning that awareness in to sales?

Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.…

The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over.…

Are you happy with your content marketing efforts? In a recent survey of thousands of marketing leaders, less than 30% said “yes.” But the surprising follow up to this question?…

What is Organized Chaos and why would you want it as part of your content marketing program? This blog post goes into more details about this unique approach to content marketing.

You’re standing in a line waiting for a content marketing seminar with 22 other people, and to kill time, the person behind you suggests making a bet: $100 on the…

In this blog post, we look at two ways to build a successful creative strategy for just about any marketing communications campaign or effort.

What does Facebook’s recent algorithm change mean for marketers? This blog post covers the details, and opportunities.

Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,” we think “Elite,” or “Best in Class.” When there’s a crisis, a S.W.A.T. – Special…