Threlkeld Communications Blog

If you’ve been following the evolution of AI search, you know the landscape has shifted dramatically in the past year. First, AI started answering questions directly — reducing clicks to…

Here’s a question every marketer should be asking right now: when a potential customer uses ChatGPT, Perplexity, or Google’s AI Overviews to research your industry — does your brand show…

There’s a fundamental shift happening in how people discover brands — and if your PR strategy hasn’t caught up, you’re missing where your audience actually looks for answers. The era…

Google just made a move that every content marketer needs to pay attention to. The February 2026 Discover core update is rolling out now — and it’s the first time…

For years, Digital PR lived in a measurement silo. We reported on Domain Authority, the number of backlinks secured, and the “estimated reach” of a placement. While these metrics were…

For years, the “holy grail” of Digital PR was a mention in a legacy publication with millions of monthly visitors. We chased the high Domain Authority of national newspapers and…

For the better part of a decade, the “Golden Fleece” of the digital PR world has been the backlink. We measured our success by the blue underlined text that passed…

If you are a marketing leader staring at your monthly analytics report, you might be noticing a troubling trend. Organic traffic is flattening—or dipping—even though your ranking positions haven’t plummeted.…

There’s a foundational principle in marketing that has held up for more than four decades, even as technology, AI, and content channels have radically evolved. It comes from Ries and…

AI has transformed how content is created, distributed, and consumed. Anyone can now produce a blog post, social caption, or even a pitch email in seconds. But the rise of…