In this blog post, we look at two ways to build a successful creative strategy for just about any marketing communications campaign or effort.
The Facebook Newsfeed Change – What Does It Mean?
What does Facebook’s recent algorithm change mean for marketers? This blog post covers the details, and opportunities.
Look To Your S.W.O.T. Team To Help Avoid A Brand Crisis
Most of us know what a S.W.A.T. team is. When we hear the world “S.W.A.T.,” we think “Elite,” or “Best in Class.” When there’s a crisis, a S.W.A.T. – Special Weapons and Tactics – team of highly trained specialists is called in to defuse a critical situation. S.W.A.T. teams are highly trained in specific tactical […]
Use Media Monitoring to Know Your Market Position
Media Monitoring is a great way to help clarify your brand’s position in the market.
Seven Steps to SEO Success
Search Engine Optimization (SEO) is an essential part of an effective web strategy, and an even more important part of a Content Distribution Ecosystem approach to integrated content marketing. This post looks at seven simple SEO steps you can take to make sure your website is performing.
Digital Public Relations: What It Is, and Isn’t
An overview of what the practice of Digital Public Relations is, and isn’t, in the context of traditional public relations.
Studio Profile: Alex Moore of Lunchroom Studios
We recently had the chance to sit down with Austin, Texas-based studio owner Alex Moore. Alex owns and manages Lunchroom Studios, a facility that records a wide gamut of music styles and projects, from rock to country, from voiceovers to commercials. Alex recently purchased Direct Sound EX-29 Extreme Isolation headphones for use in various projects. […]
Exploring the Targeting Benefits of the Facebook Pixel and Standard/Custom Events
Many companies use Facebook to market and promote products and services, but very few even scratch the surface in terms of taking advantage of Facebook’s marketing tools and resources, and so they get little value or results from their efforts. For this reason, many marketers think of Facebook as a sort of necessary evil for […]
Blogs, The Keyword Planner and Keyword Relevance
When writing content for the web, and I’ll specifically focus on blog content in this post, there are two basic principles to keep in mind when planning and writing posts to help ensure your content gets seen. Spoiler alert: Google’s Keyword Planner plays a big role in this process, and the best news is that […]
To Get Your Brand In Shape, Focus on Your Core (Value Proposition)
A term often heard in marketing circles is “Core Value Proposition.” It’s not a very intuitive phrase, and its meaning and importance often get lost in its academic label. Let’s break it down and explore how and why a Core Value Proposition is something you must keep in focus. An effective Core Value Proposition addresses […]