Threlkeld Communications Blog
For many years, conventional wisdom, and the mainstream media has told us that “Content is King.†In other word, producing great content is what a strong brand should do. But…
In a perfect world, awareness marketing drives customers to take a desired action. This action could be a top of the sales funnel activity, such as clicking on a link…
It’s no surprise that many traditional marketing efforts don’t work today. But what is surprising is how small the gap has become between what can be considered “traditional” versus “progressive”…
Marketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you do a product. Such as, “Let’s position our new X-7…
Success in marketing relies on contrarian thinking. Put another way, the most successful marketing campaigns are ones that break from tradition to bring attention to the brand or product, in…
SEO, or Search Engine Optimization, is the top topic on marketers minds for the second year in a row according to Hubspot’s recently published report The State of Inbound 2016.…
Marketing is much like pirating. Let me explain. Remember the line from “Pirates of the Caribbean” when Geoffrey Rush, as Captain Barbossa, explained to Elizabeth, who was trying to bargain…
When companies talk about positioning, whether it’s a product, service, or the company itself, it’s often done from a faulty perspective. Many marketers think that their job is to convince…