Threlkeld Communications Blog

Many companies use Facebook to market and promote products and services, but very few even scratch the surface in terms of taking advantage of Facebook’s marketing tools and resources, and…

When writing content for the web, and I’ll specifically focus on blog content in this post, there are two basic principles to keep in mind when planning and writing posts…

A term often heard in marketing circles is “Core Value Proposition.†It’s not a very intuitive phrase, and its meaning and importance often get lost in its academic label. Let’s…

For many years, conventional wisdom, and the mainstream media has told us that “Content is King.†In other word, producing great content is what a strong brand should do. But…

In a perfect world, awareness marketing drives customers to take a desired action. This action could be a top of the sales funnel activity, such as clicking on a link…

It’s no surprise that many traditional marketing efforts don’t work today. But what is surprising is how small the gap has become between what can be considered “traditional” versus “progressive” with regards to marketing…

Marketers talk a lot about positioning. Usually, these conversations focus on positioning as an action or activity – something you do a product. Such as, “Let’s position our new X-7…

Success in marketing relies on contrarian thinking. Put another way, the most successful marketing campaigns are ones that break from tradition to bring attention to the brand or product, in…